VISION
Exceeding consumers expectations through an exceptional understanding of their needs and aspirations with responsible innovative entrepreneurship to help Indonesia reach new heights.

MISSION
To continuously innovate and add value to all our product offerings and services for the benefit of our customers.

To build strategic business relationships with our key stakeholders including suppliers, investors and partners.

To provide outstanding opportunities and the best working environment.

CORE VALUES
Believe in Indonesia – Believe that today is the Golden Era for Indonesia to accelerate growth and rapidly progress towards becoming an advanced nation.

Entrepreneurial – Encourage the spirit of risk-taking and full accountability while providing performance-based rewards across all layers of our organization

Innovative – Set the trends for products and services that shape consumers’ evolving lifestyles

Synergic – Strong and sustained collaborations between Business Units to jointly aggregate and innovate the best value-adding products and services

Transparent – Trustworthy in how our businesses communicate and interact with consumers, business partners and employees.